Magento ECommerce: 5 Reasons to Use It

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There are many ecommerce solutions on the market. Magento is quickly becoming a very popular choice for many companies. Magento is an open source ecommerce content management system which is famous for being the best shopping cart software that meets the goals of businesses worldwide. Magento developers recommend this software to all their ecommerce clients and it has been highly admired for a variety of different reasons, below are the 5 top.

Multi-Site or Multi-Store Functionality

Magento is designed with the intention of accommodating more than one online business. Magento is a powerful platform where there can be 2, 10 or even 20 online stores running simultaneously from the same admin panel. Orders can be placed and managed from one site instead of switching between different sites. And even then, reports can be easily prepared separately with unique details.

Guest Checkout Option

Another good feature of Magento development is its 'Guest Checkout Option'. It is a very small feature but helps a lot to keep the visitor on the website. In online businesses, the visitor has to register before making a purchase and sometimes this diverts traffic from the site which results in less conversion rates and high bounce rates. In Magento, to fight this situation, the visitor may control whether they have to register or can optionally checkout as a guest to help save time.

Search Engine Friendliness

Magento development is very SEO friendly and this feature makes it very easy to manage by web developers. Magento's built-in tools help to boost business in search engine ranking.

Built-in SEO tools:

1. Search Engine Friendly Rewrites or Canonical URLs
2. Control over Meta Tags for each Webpage, Product and Category
3. Auto-generated XML Sitemaps
4. CMS pages

These features can significantly help to improve a websites viability online and is a great reason to choose Magento.

Huge Collection of Extensions

Magento ecommerce solution is 100% customisable. PHP developers love this feature. If you are looking to alter the way in which products are being displayed or trying to improve the loading time of your website, there are thousands of extensions in the Magento Connect store.

Here is a quick list of our top 3 Magento extensions:

1. Fontis WYSIWYG Editor
2. Fooman Google Analytics Plus
3. Royal Mail Domestic and International Shipping

Reorder Facility

It's always good to retain old clients because they are always less costly than acquiring new clients and hence, it also lowers the cost of business attainment and increases your gain. Magento development helps online businesses by keeping their last order information available on their account page. So, if your customers/visitors want to make the same order again then they are just a click away. This feature makes the order facility just a click away.

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